Principles of Marketing (15th Edition) is one of the best Modern Marketing books written by the 'Marketing Guru'Mr. Philip Kotler, the American marketing author, consultant, professor and much more.
He is the author of over 55 golden marketing books in the world. Some renowned books are 'Principles of Marketing', 'Kotler on Marketing' : How to Create, Win & Dominate Markets, and 'Marketing 3.0' : From Products to Customers to the Human Spirit, etc.
He is the author of over 55 golden marketing books in the world. Some renowned books are 'Principles of Marketing', 'Kotler on Marketing' : How to Create, Win & Dominate Markets, and 'Marketing 3.0' : From Products to Customers to the Human Spirit, etc.
In the book 'Principles of Marketing'an another author has also been contributed by his precious knowledge and experiences is Mr. Gary Armstrong.
The topics discussed in Principles of Marketing book are:
- Defining Marketing and the Marketing Process
- Understanding the Marketplace and Consumers
- Designing a Customer-Driven Strategy and Mix
- Extending Marketing
The book is embraced by attracting and scholarly pictures and it is especially recommended for students by IIM (Indian Institute of Management).
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